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JCMR

Technology

From Reactive IT to Strategic Command

A 20-year IT firm rebrands, modernizes and moves to the front of the house.

JCMR Technology had been quietly delivering white-glove IT and cybersecurity services to growing mid-sized companies for over two decades. But their brand, website, and sales materials told a different story — one of a traditional, reactive IT vendor operating behind the scenes.

In reality, JCMR was driving critical decisions at the C-level — protecting revenue, streamlining operations, and future-proofing infrastructure. Their story just wasn’t being told.

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When we set out to create Polaris Adventures, we had one goal in mind – to bring powersports to the next generation of outdoor adventurers.

– Gray R, Polaris Adventures Director

Services

Customer Experience
Branding
Marketing

CUSTOMER

EXPERIENCE

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With inspiration woven into every detail, DEG collaborated closely with the Polaris teams to develop an innovative website that enabled outfitters to effectively showcase their unique and diverse experiences. This strategic effort played a vital role in positioning Polaris Adventures as a premier go-to destination for adventure inspiration among outdoor enthusiasts.

Role

Creative Direction
Brand Strategy
Content Strategy
User Experience
Visual Design Systems
User Interaction Design
Development
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Branding

& Marketing

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Building off the well-established fact that many individuals had been experiencing significant cabin fever and were yearning for a safe option to enjoy new adventures, DEG thoughtfully created the engaging "Keep on Adventuring" and inspiring "You Belong Out Here" Campaigns. This initiative is a multi-channel integrated campaign series that encompasses various platforms, including in-store promotions and eye-catching on-vehicle signage. This comprehensive approach provided Outfitters with a unique opportunity to effectively showcase how they naturally facilitate social-distancing experiences while simultaneously inspiring individuals to explore the great outdoors and reconnect with nature.